Approaches to Business Research

Approaches to Business Research


Approaches to Business Research

Research Proposal

Date for Submission: Please refer to the timetable on ilearn

(The submission portal on ilearn will close at 14.00 UK time on the

date of submission)

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Assignment Brief

As part of the formal assessment for the programme you are required to submit an

Approaches to Business Research assignment. Please refer to your Student

Handbook for full details of the programme assessment scheme and general

information on preparing and submitting assignments.

Learning Outcomes:

After completing the module you should be able to:

1. Understand and explain the requirements for planning, conducting and

evaluating a research project in business management that will stand up to

critical scrutiny.

2. Critically appraise research undertaken by others.

3. Critically appraise the contribution primary and secondary data sources can

make to research studies, particularly with respect to sampling, statistical

analysis and data presentation techniques.

4. Produce a proposal for a research study that can be undertaken in a business

management organisational context.

This task covers Learning Outcomes 1-4

Your assignment should include: a title page containing your student number, the

module name, the submission deadline and a word count; the appendices if relevant;

and a reference list in Arden University (AU) Harvard format You should address all the

elements of the assignment task listed below. Please note that tutors will use the

assessment criteria set out below in assessing your work.

Maximum word count: 3000 words

Please note that exceeding the word count by over 10% will result in a reduction in

grade by the same percentage that the word count is exceeded.

You must not include your name in your submission because Arden University operates

anonymous marking, which means that markers should not be aware of the identity of the

student. However, please do not forget to include your STU number.

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If you are re-sitting this assessment for the first time, you may re-work your original

submission if you wish. However, if this is your third attempt at this assessment, you

must submit a piece of work which is substantially different from your first two


Assignment Task

The assessment for the Approaches to Business Research module requires you to

prepare a Research Proposal. This proposal will normally form the basis of the

research which you undertake for the dissertation module of the BA (Hons) Business

at level 6. This means that your Research Proposal should focus on the application of

business and management principles in an organisational context. In other words, the

proposal must focus on an important business and management issue in your

organisation, or another organisation. You will probably find it easiest to base your

research in your own organisation but sometimes this is not possible, perhaps because

you are currently not employed or your organisation will not let you conduct research in

the organisation. In these sort of circumstances you need to find an organisation that

will allow you to carry out research in it.

The business and management topic which you choose must be realistic and capable

of being undertaken within a reasonable timeframe.

Lesson 2 in Unit 4 of the online materials provides further guidance on how to write a

Research Proposal.

The structure of a typical research proposal will look something like:

• Title page

• Contents page

• List of Tables and Figures

• Introduction (500 words)

• Literature Review (1000 words)

• Methodology (1000 words)

• Reflections and Resources (500 words)

• Bibliography

• Appendices

Those sections in bold contribute to your word count for the assignment, and

suggested guidelines for each section. Please note these word counts are merely

suggestions of the type of balance to achieve, they are not maxima, merely a rough

guide which will help you to achieve the appropriate focus and balance in your


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Formative Feedback

You have the opportunity to submit one draft of your assignment prior to the final

assignment deadline to receive formative feedback.

The feedback is designed to help you develop areas of your work and it helps you

develop your skills as an independent learner.

Your work must be submitted to no later than two weeks prior to

final submission date. This is to allow time for you to reflect on the feedback and draft

your final submission.

Formative feedback will not be given to work submitted after the above date.


You MUST underpin your analysis and evaluation of the key issues with appropriate

and wide ranging academic research and ensure this is referenced using the AU

Harvard system. The My Study Skills Area contains the following useful resources:

Guide to Harvard Referencing

Guide to Harvard Citation

You must use the AU Harvard Referencing method in your assignment.

Additional notes:

Students are required to indicate the exact word count on the title page of the

assessment. The word count excludes the title page, executive summary, tables,

figures, diagrams, footnotes, reference list and appendices. Where assessment

questions have been reprinted from the assessment brief these will also be excluded

from the word count. ALL other printed words ARE included in the word count. See

‘Word Count Policy’ on the homepage of this module for more information.

Assignments submitted late will not be accepted and will be marked as a 0% fail.

Your assessment should be submitted as a single Word (MS Word) or PDF file. For

more information please see the “Guide to Submitting an Assignment” document

available on the module page on iLearn.

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You must ensure that the submitted assignment is all your own work and that all

sources used are correctly attributed. Penalties apply to assignments which show

evidence of academic unfair practice. (See the Student Handbook which is on the

homepage of your module and also in the Induction Area).

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Assessment Criteria

(Learning objectives covered – all)

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