Assessment Brief

Assessment Brief

Program Bachelor of Business

College William Blue College of Hospitality Management APM College of Business and Communication

Code and Subject Visitor Economy Product Dynamics

Assessment Assessment 4 – Presentation

Group or Individual Individual

Length 20 minutes

Learning Outcomes

a) Define the rationale for, and purpose of, an event within the context of the visitor economy.

b) Describe the impacts of events within the visitor economy and the broader


c) Identify the relationship between other industries in the visitor economy and key stakeholders in the events industry

d) Identify the strategic tools required to plan events in relation to developing the visitor economy

Submission Date Week 10 and11

Total Marks 100 marks

Weighting 20%

Assessment Brief:

The Presentation –

As the event organiser, you are pitching the event to the main stakeholders (local community,

businesses, government, sponsors, volunteers etc) and trying to sell them on your vision for how the

event should proceed in the future. Although based on the details from the report, your aim here is

to be as visual and dynamic in your approach as possible. Use videos, images, graphs, tables,

brochures and handouts to paint as dynamic and clear picture of your plan as possible.

In 20 minutes, you are to present the key points of your plan, providing just the right amount of

detail using visual aids. *Minimal reading from notes or text on slides is a must.

HEP: 4375/CRICOS Provider Code 00246M © Laureate International Universities 2016 Page 2 of 2

HET102A Presentation Marking Guide


HD 4.3-5



Credit 3.3-3.7

Pass 2.6-3.2

Fail (A) 2-2.5

Fail(B) 2>

Presents clear introduction background and

situation of the event

Chosen event is clearly outlined

The content is interesting and informative

Demonstrates wide research on the topic

Comments: _____________________________________________________________________



HD 8.5-10

Dist 7.5-8.4

Credit 6.5-7.4

Pass 5-6.4

Fail (A) 4-4.9

Fail(B) 4>

Key aspects of the event are highlighted

How the event supports the visitor economy is

clearly outlined

Identified any relevant issues/impacts of the


Integration of key theory/concepts is


Demonstrates depth of knowledge of the


Comments: _____________________________________________________________________


Presentation Skills

HD 5.1-6



Credit 3.9-4.4

Pass 3-3.8

Fail (A) 2.9-2.5

Fail(B) 2.5>

Appropriate timing

Audio visual materials support the


Speakers first-hand knowledge and audience


Properly supported and referenced

Delivery (voice projection, eye contact)

Comments: _____________________________________________________________________


Overall Comments: _______________________________________________________________


___________________________________________________________ Total Mark %

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