Business Model Exercise 1 Instructions

Business Model Exercise 1 Instructions

In the first 3 chapters of the Business Model Generation (Osterwalder and Pigneur) book, the authors describe and analyze the canvas, patterns, and design of successful business models. Must contain at least 800 words and include 3 references in current APA format. After carefully reading and understanding these chapters, answer these research questions:

1) What is a Business Model? At least 2 paragraphs.

2) According to the Business Model Generation and/or Strategic Management Concepts and Cases literature, what is a business model? (Discuss/analyze well beyond a definition). You will need at least 2 scholarly articles and subsequent write-up.

3) What role do value propositions perform in successful business models? This must be at least 2 paragraphs.

4) How does “Brainstorming New Business Models” by answering the “What If” questions impact successful businesses? This must be at least 2 paragraphs.


Osterwalder, A., & Pigneur, Y. (2010). Business model generation. Hoboken, NJ: John Wiley & Sons.

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