In the last 2 chapters of Business Model Generation, the authors describe and analyze the strategy and process for developing successful business models. Must contain at least 800 words and include 2 references in current APA format. After carefully reading and understanding these chapters, answer these research questions:
1) What role should external factors of demand play in successful business models? NOTE: First, fully define the role and then analyze or discuss. This must be at least 4 paragraphs.
2) What is “Business Model Design and Innovation”? Provide examples and discussion for each factor listed. This must be at least 3 paragraphs.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation. Hoboken, NJ: John Wiley & Sons.