Marketing

Marketing

(2) The following questions are based on the HBS Case DELL: NEW HORIZONS.

(a) Based on your assessment, what is the CENTRAL PROBLEM facing Dell management? EXPLAIN your answer in detail. EXPLAIN your answer in detail.

Write your answer here. (Use as much space you need.)

(b) Identify the 4 KEY ACTION ISSUES (SOLUTIONS OR COURSES OF ACTION) for which different strategies/solutions need to be articulated. EXPLAIN your answer in detail.

ACTION ISSUE 1 (Provide Sub-Heading):

Explain your answer here. (Use as much space you need.)

ACTION ISSUE 2 (Provide Sub-Heading):

Explain your answer here. (Use as much space you need.)

ACTION ISSUE 3 (Provide Sub-Heading):

Explain your answer here. (Use as much space you need.)

ACTION ISSUE 4 (Provide Sub-Heading):

(c) Then, EXPLAIN in SUBSTANTIVE DETAIL the strategies/solutions you would recommend to Dell management for each of the 4 ACTION ISSUES you identified that will help resolve the issues management faces.

ACTION ISSUE 1 (Provide Sub-Heading):

Explain your answer here. (Use as much space you need.)

ACTION ISSUE 2 (Provide Sub-Heading):

Explain your answer here. (Use as much space you need.)

ACTION ISSUE 3 (Provide Sub-Heading):

Explain your answer here. (Use as much space you need.)

ACTION ISSUE 4 (Provide Sub-Heading):


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