The integration of information technology in the retail industry has been on the rise and this has been a source of competitive advantage of the organizations that have taken up this opportunity. My organization is experiencing decline in business because of the increased competition. One of the reasons as to why my organization cannot compete effectively is because it is a traditional retail entity and they have not taken the opportunity in the market of integrating IT into the operations.

E-Commerce and Mobile Technology

E-commerce refers to the conducting of transactions electronically over the internet. This involves the buying and selling of products over the internet. An extensive search is conducted over the social media to find the market. Retail businesses in search of increasing their market share and boosting their profits have ventured into e-commerce. They literally have an online store where goods and services are sold and delivered to the consumers. Mobile technology refers to the use of cellular communication and it has evolved rapidly over the years. Smartphones have the capability of accessing the internet and allowing for browsing of webpages. This is increases the convenience for customers to use e-commerce to make purchases as customers do not have to be glued to a desktop of carry around a bulky laptop for them to access the internet. Internet can be accessed using smartphones and using these devices they can browse through the online stores and purchase whichever item they desire and have it delivered to their location (Chiu, Wang, Fang, & Huang, 2014).

How to use E-Commerce and Mobile Technology to improve sales?

With improvement in web technologies, web 2.0 will suit the website due to its scalability feature to allow for smaller gadgets such as smartphones to access the website with ease. The website should be user friendly and help line should be visible so that customers can call for clarification. The online store will then be advertised on social media and links to the site also provided in order to drive traffic into the site. Payments will also be made online by different methods such as PayPal and other related services. In this way, the organization will be able to reach more people without the expense of putting up a physical store in those locations. Once with a strong online presence the firm will be able to deliver goods all over the country as they will have many customers (Wang, Wang, & Liu, 2016).


Chiu, C. M., Wang, E. T., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers’ repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24(1), 85-114.

Wang, W. T., Wang, Y. S., & Liu, E. R. (2016). The stickiness intention of group-buying websites: The integration of the commitment–trust theory and e-commerce success model. Information & Management, 53(5), 625-642.

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