SWOT An Given the Tea’s prim Strengths

SWOT An Given the Tea’s prim Strengths

 In ex

 M ne pu

 Le m to

 P ex

 P H

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Weaknes  In  N

as  R

at  M

nalysis: Hone

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s nfrastructure s xperiences S

Market brandin ews media le ublic relations eader in socia

movements; S o company’s i roduct is bran xperience usi roprietary pro

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s competition Relies on oppo

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BUS 59

st Tea

Business Pla h to execute

strengthening ales manage ng through ce ading to well s firm ally responsib ocial Respon dentity nded as a hea ing actual tea oduction proc

Circle U certific lture is sustai of Honest Tea

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99 – Strat

an for 1999, th a strategy for

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althy cultural a leaves cess to meet cations ined through t a’s founders

pment phase well-establish

ys to gain pub of the product evel deep

tegic Man

he following S r growth.



Opport 


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Threats 

    


SWOT analys

tunities Explosive gr tea and bott The emerge States The natural Creatives: la diet soda dr Distribution over 900 ou Popularity in retail accoun Numerous n represent pr Midwest, We Tea is the w beverage

s Unforeseen brand TeJava Malibu Teaz The Republi Tazo Other entran category of beverage bu

sis is made to

rowth in Read tled water ma ence of tea cu

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n a variety of f nts, North Ea natural food b roduct for the est Coast and

world’s second


z ic of Tea

nts into the ne natural & auth usiness

determine H

dy-to-Drink (R arkets ulture in the U

& rise of Cultu of health-cons

market chains oast food service a st Coast

brokers to East Coast,

d the South d most popula

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ew beverage hentic tea




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