Visual Rhetorical Analysis Assignment Sheet Length: 900-1200 words/3-5 double-spaced pages
Purpose: The goal of this assignment is to practice your ability to analyze—to break down and examine—the rhetorical techniques of two advertisements and present your analysis in a clear, specific closed-form essay.
Audience: Your audience for the assignment is your classmates and your professor. Assignment:
Ø Choose two print advertisements that attempt to sell the same or a similar product to two different audiences.
o For example, one car ad aimed at men and one aimed at women; a food ad aimed at teens and one aimed at parents; or a clothing ad from the US and one from India.
Ø Write a closed-form, thesis-driven essay that both describes the ads in detail and analyzes the rhetorical strategies they’re using to sell their products to their audiences using the following structure.
o Intro including thesis statement o Detailed description of ad 1 o Detailed description of ad 2
§ Be specific when describing the ads so your audience can visualize the ad.
o Analysis 1 o Analysis 2 o Conclusion o Include both ads at the end of your paper
1. Your analysis should be organized around a thesis that makes a clear, specific claim about the primary rhetorical strategies used to reach their target audience.
2. Remember that ads USE pathos/logos/ethos to appeal to their audience’s emotions/logic/or enhance credibility/trustworthiness rather than “appeal to pathos.” This is a common error when beginning to use the rhetorical terminology.
3. Don’t be afraid to make strong, arguable claims about the ads, but remember to support those claims with evidence and logical thought. Don’t just assume that your audience will know what you mean. Explain the reasoning behind your claims.
4. Use the student samples as your models. 5. Follow MLA formatting guidelines for the heading and header.